“Growing up and yet remain young” is the motto of the manufacturer American Tourister, which was established in 1933 in Providence, Rhode Iceland. The company is known for its extremely gaudy colorful suitcases.
Sol Koffler, the founder of the company, used his entire savings for founding a company that should be able to realize his dream of durable luggage that only had to cost a dollar.
In 1945, when the demand for lighter baggage rose, as more and more people could afford to travel, American Tourister leads the market with his Hi-Taper. This model was compared to existing series a lot more light weighted and much easier to pack.
Since the 1950s the company experimented with injection molding and presented as a result one of the world’s first luggage series.
In the 80s and 90s, the company answered the growing demand for soft luggage which was the toughest test.
In year 1993 American Tourister was adopted by Samsonite. Two major brands were thereby combined into a group. American Tourister continues to grow and is now represented in over 90 countries.
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Last update on 2021-04-11 / Affiliate links / Images from Amazon Product Advertising API